Journal

Notes from the room.

• 

  12 March 2026

  One brief, or four arguments

  The quiet cost of hiring strategy, advertising, and talent from three different doors.

• 

  2 June 2026

  Why we still draw the boards

  A storyboard is a decision. A deck is often a delay.

• 

  18 August 2026

  Casting the quiet campaign

  The face is not a layer you add after the idea has settled.

• 

  9 October 2026

  Entering a market without a second brand

  China and the United States do not require a new personality. They require accuracy.