The practice

Strategy, advertising, and talent. Add a service in one place — it appears here.

Browse by discipline or by name. Each card opens the engagement: what it is, who it is for, and how the work runs.

• 01 · StrategyStrategyThe brand, the offer, and the market decision — written once, then held.
• 02 · AdvertisingAdvertisingCampaigns from the storyboard through the edit, under the same eye.
• 03 · TalentTalentModeling and casting inside the same brief as the advertising.
• 04 · Markets · StrategyChinaMarket entry with the brand kept intact — language, talent, media, and the rules.
• 05 · Markets · AdvertisingUnited StatesAmerican expansion held to the same strategy as the home market.
• 06 · AdvertisingArt directionPictures, type, and the physical boards a campaign is decided on.
• 07 · Strategy · MarketsMediaPlacement that serves the campaign, in the markets where a mistake is public.
• 08 · Strategy · Advertising · TalentRetainerA standing practice for houses that cannot afford a gap between agencies.