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06 · Advertising

Art direction

You want the storyboard, the drafting table, and the edit held to the same eye.

Hands arranging fashion storyboard frames, swatches, and pencils on a wooden table.

Art direction here is not a mood film made after the decision. It is how the decision gets made: storyboards on the wall, materials on the table, references that can be pointed at.

The room looks the way the work should feel. If the boards are vague, the campaign will be too.

How an engagement runs

  1. 01

    Reference

    A tight wall, not a hundred images. The campaign's eye, agreed.

  2. 02

    Boards

    Frames drawn to the length of the film, not a collage.

  3. 03

    Finish

    Type, crop, and grade checked against the boards, not against memory.

Alongside it