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08 · Strategy · Advertising · Talent

Retainer

You want the studio on the clock for the season, not reassembled every time a market asks a question.

Portrait of a creative director in a black shirt, seated in warm window light.

The juggling act returns the moment the project ends and China, or the US team, asks a question nobody owns. A retainer keeps the strategy, the boards, and the talent in one place.

It is a small senior room, not a staffed-up floor. You get the same people who wrote the line.

How an engagement runs

  1. 01

    The slate

    A season of work, named, with room left for what the market does.

  2. 02

    The desk

    One point of contact. Boards, casting, and answers from the same people.

  3. 03

    The review

    A fixed hour to decide, so the work does not drift between meetings.

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