04 · Markets · Strategy
China
You are entering China and would rather not learn, expensively, which decisions sink a launch.
A wrong partner, a wrong platform, or a line that cannot be said will sink a China launch before the work is even disliked. The expensive version is discovering that after the films are shot.
We plan the market as part of the original strategy: what carries, what must be remade, who appears, and where the buy is actually legal and useful.
How an engagement runs
- 01
Readiness
What in the brand cannot travel, named before production.
- 02
The local line
Language and casting that belong to the same idea, not a translation of it.
- 03
The buy
Platforms and partners chosen by people who have run the market.