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07 · Strategy · Markets

Media

You want the buy to obey the idea, including the rules that govern each market.

A strategy meeting in a bright room with city light outside the glass.

Media is where a good campaign is quietly undone: the wrong context, the wrong cut-down, a buy that the market does not actually allow.

We plan placement with the makers still in the room, so the fifteen-second version is a decision, not an accident of the spreadsheet.

How an engagement runs

  1. 01

    Map

    Where the work can live, market by market, including restrictions.

  2. 02

    Cut

    Lengths and stills designed for the buy, not cropped in a panic.

  3. 03

    Read

    After it runs, we say what the pictures did — not what the report hoped.

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