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03 · Talent

Talent

You want faces cast for the idea, not a roster rented from a studio that never read the brief.

Editorial portrait of a model in a pale coat against a light wall.

Talent is not a later phone call. The face is part of the strategy. When casting sits in another company, the campaign inherits a look nobody argued for.

Glinsky casts and represents with the boards in the room: editorial, campaign, and the quieter pictures a house actually needs.

How an engagement runs

  1. 01

    Read

    Casting starts from the strategy, not from a tear sheet.

  2. 02

    See

    A short, directed session. Fewer people. Better pictures.

  3. 03

    Hold

    Usage, markets, and exclusivity settled before the day, including China and the US.

Alongside it